Example 1 – SEO-led tutorial
Free Fairycore Crochet Flower Hair Vine Pattern (Beginner-Friendly Tutorial)
[View SEO-led tutorial on my blog].
Content type: Informational/Instructional tutorial, long-tail.
Intent: People looking for a free, beginner-friendly crochet pattern for a flower vine/hair accessory.
Reason for topic choice: Many people in the crochet community look for free crochet patterns and fairycore crochet is popular at the moment (as the keyword research indicates). Moreover, “crochet flower hair vine” has low keyword difficulty and clear long-tail intent, making it suitable for organic search for a new blog.
Keywords
Primary keyword: crochet flower hair vine.
Secondary keywords: fairycore crochet, crochet hair accessory, beginner-friendly tutorial, free crochet pattern.
Keyword research methods: SEMrush and observation of common phrases/trends in the crochet community.
Keyword rationale: While SEMrush provides data for the keywords “crochet flower vine pattern” and “flower vine crochet,” I chose “crochet flower hair vine” as my primary keyword, as it is a more precise description of the project. These keywords all share the same search intent and variations are used throughout the blog post, as they are part of the same keyword cluster.
On-Page SEO
- Primary keyword included in H1, several H2s, meta description, images and introduction
- Secondary keywords used naturally in headings and blog post
- Internal and external linking
- Accompanying instructional pictures showcasing each step
- Clear step-by-step structure and headings to improve readability
Example 2 – Long-form Audience-focused article
How to Stay Creative During Winter
[View audience-focused article on my blog].
Content type: Informational/Instructional article, long-tail.
Intent: For people struggling with creative block/low motivation during winter.
Reason for topic choice: I personally struggle with winter creative block, and after a talk with a friend, I realised this is a common struggle – therefore, I thought it would be useful for people to read some ways to boost motivation. I found a few articles on Google with similar intent, but they were less in-depth. The article has clear, long-tail intent and is quite informational. It is meant to be relatable and humorous.
Keywords
Primary keyword: how to stay creative during winter.
Secondary keywords: winter creative block, low motivation.
Keyword research methods: SEMrush and Google searches.
Keyword rationale: This article prioritises audience engagement and tone over SEO-optimisation, but On-page SEO and basic keyword research, as seen below, was still applied to ensure discoverability and structure.
On-Page SEO
- Primary keyword included in H1, several H2s, meta description, images and introduction
- Secondary keywords used naturally in headings and blog post
- Internal and external linking
Supporting Content
- To support discovery of my blog and brand, I create visual, complementary content to share on my Instagram.
