Hi, I’m Melissa

I’m a content writer focused on research-driven brand storytelling and long-form content. With a strong background in creative writing and a growing focus on SEO, I create accessible, audience-centred narratives that build engagement and connection.

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Skills & Tools

Qualifications

MA Creative Writing and Publishing

BA Korean Studies

Counselling Skills Level 2

Portfolio

Website and Brand Storytelling for the (Fictional) History App Relic

Skills: WIX | Web Design | Case Study | Brand Identity | Copywriting

[Link to website].

I created a website for Relic, a fictional app for history enthusiasts, to showcase a variety of content skills including brand identity cohesion and strategy, a product page, app launch article, and customer success story.

Sepia-toned images, the name Relic, and the hook Connect With the Past Wherever You Go create a historical, intimate feel, while the footprint in the logo represents following in the footsteps of historical figures, which is a recurring theme in the brand.
The header, as pictured on the right, is a collage of diverse historical figures and acts as a subtle value proposition.

Fantasy Blog (Personal SEO Project)

[View full SEO rationale and blog posts].

To gain practical SEO experience, I run a fantasy blog where I experiment with a variety of content, including book reviews, quizzes, visual content, and long-form articles.

I conduct keyword research and plan content.
I apply on-page SEO (H1–H3 structure, meta descriptions, linking strategies, and image alt text).
I track performance in SEMrush and experiment with content improvements, including technical SEO.
I have submitted the sitemap to Google Search Console and I adjust internal linking to improve discoverability when index issues arise. All pages have been indexed.

Through reflection and SEO courses, I have identified areas for improvement in this project. It would benefit from a clearer niche and more audience inclusion within content. This has shaped my current approach toward planning long-form pieces aimed at Linkreators and engagement-driven storytelling, which I am actively developing in newer work.

Therefore, I am currently developing an editorial publication on creative health, as it has a much stronger niche.

Email Marketing for From the Creative Well

Skills: Mailchimp | Landing Page Design | Copywriting | Audience Segmentation

[Link to landing page].

I designed a newsletter landing page in Mailchimp for my editorial publication (still under development) on creative health.

Simple and professional layout, kept in the brand’s colours.
Join a Community Shaping the Future of Creative Health clearly communicates the niche and utilises community-focused language to create a sense of belonging.
The questions provide insight into audience motivation and enable relevant segmentation, which helps with tailoring content to the audience’s needs and interest.
The form uses checkboxes and minimal required fields to encourage higher completion rates.

Writing Workshop Facilitator Assistant with ArtfulScribe

Skills: Content Writing | Blog Writing | Audience Engagement | Activity Planning

[Link to blog example].

I produce clear, engaging blog posts summarising workshops in line with the organisation’s brand voice.
I support the facilitation of creative writing workshops, maintaining high participant engagement.
I assist with planning workshop activities tailored to various age groups.

Social Media Content

Skills: Canva | Instagram | Visual Content Creation | Cross-Channel Marketing

[Link to Instagram account].

To support discovery of my blog and brand, I create visual, complementary content to share on my Instagram.
I maintain a consistent visual identity across both blog and Instagram account.